At l’essentiel, we turn what feels complex into clarity — together.
“Creating a brand that truly matters comes with impossible choices.
You need to be authentic, think strategically, and drive real growth—all while carrying the weight alone. With l’essentiel, founders & leaders gain clarity with simple tools to help you turn your vision into a business that’s profitable or a career that’s outstanding”.
THIS IS FOR YOU IF
You have a business but
no brand that sticks
You've built a business but you can't articulate what truly makes your brand unique. You know you can't keep growing without a clear message or story that creates real connection.
You have an idea or a brand but you don’t know how to make it profitable.
You create work that people admire, but admiration doesn't pay the bills. You’ve developed a concept, built a community of spectators, and while it's inspiring, it's not sustainable. You need a blue print to turn your vision, concept, presence, brand into a business model that supports the life you want.
You need a mentor to help you gain clarity in your business or career.
You've proved your value—maybe you are an reliable executive or a partner at a major firm—but you want to show up and lead more confidently as yourself. You're tired of navigating subtle resistance when you speak your truth. You're ready to claim more space
Client love
Dream it
Build it
Grow it
Dream it Build it Grow it
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“I had a business that lacked brand identity. I knew where I wanted my brand to go and what I wanted it to represent but I had a hard time translating that into a story I could share online. Through thoughtful workshops, she guided me to clarify and articulate my brand’s identity and story. When I felt stuck, she gently offered suggestions and shared multiple creative directions to explore. What I especially appreciated was her unique balance of strategic insight and hands-on implementation. Working with Yeba has been a game changer for my brand.”
Bhupi, Founder & CO - The Spanish Sandal Co
(Brand Strategy) -
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With my agency, I needed to reach the next level: more structure, better strategy, financial growth. Through our mentoring sessions, Yeba allowed me to have more clarity and sometimes simply a boost of confidence and determination. Our conversations always make me want to go further, to take myself more seriously, more than ever aware of the value of certain aspects of my business.”
Andrea Veka, Stylist & Creative director, founder of the Styling office.
(Business strategy & Mentoring) -
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“Yeba is an excellent coach which whom I had the privilege to personally work with over the last 10 years. She always brings a very refreshing perspective to the situation and asks questions which are truly on point that make you reflect in the right direction. Our mentoring sessions have been so important in critical phases. I came out with more confidence, with much more clarity on the path forward with the ability to consider multiple options. Thanks to Yeba I have been able to make big steps in my career as she supported me throughout at different key moments I can definitely recommend Yeba as a coach for anyone in a high profile career.”
Caroline Grauwels, Partner at Bain&Co - Brussels.
(Mentoring) -
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Yeba has this rare ability to reveal what's truly essential. She identified what made me unique - beyond just my skills - when I couldn't see it myself anymore. She's like a lighthouse in the turbulent waters of business. She always manages to bring things back to what makes it human, and that's incredibly healing. And most importantly, unlike so many others, she has the credibility of having built her own luxury brand. She doesn't preach authenticity just because it's trendy. She's actually lived through that delicate balance between profitability and integrity, and it shows. Yeba helped me not just find my voice, but amplify it. Thank you.
Loris Colantuono, Storytelling consultant- Lausanne, Switzeland.
(Personal branding) -
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“I needed my personal values to be expressed through my high jewelry brand. I naturally reached out to Yeba because I trust her. What I hadn't thought of was that she would also give me names of quality suppliers and platforms that fit my small business budget, and which I still use today. I loved her very structured approach and listening skills. Her experience as an entrepreneur combined with her business experience is a real strength. The definition work we accomplished was very useful for creating a Brand Guide that reflected who I am. Today, I continue to evolve with the same graphic designer she recommended me.”
Olivia Des Cressonières, High Jewelry designer - Milan.
(Brand strategy) -
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“I had the pleasure of working with Yeba on my brand platform. She created such a supportive and energizing environment that really helped me establish the foundation of my positioning. I loved her professionalism and how genuinely she listened. I'd definitely recommend Yeba to anyone looking for thoughtful, structured guidance that's delivered with such care - she really knows how to move your thinking forward.”
Nina Baka, Wealth & Finance consultant - Paris.
(Brand strategy) -
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“After I returned from a year of traveling in Asia, aligned but a bit uncertain about what I wanted to express in my new career as a coach & therapist. Yeba gently took me by the hand to explore, step by step, my possibilities. Her support, both concrete, strategic, deeply human and grounded, allowed me to find a clear direction, a promise in which I fully recognize myself. Yeba is a concentrate of intelligence, finesse and rare empathy. I recommend her wholeheartedly.”
Victoria Lipskier, Executive coach & thérapie narrative - Paris
(Brand Strategy & Personal Branding) -
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“I launched my brand at the end of 2023. I had the vision. But I didn't have the words. How to talk about my brand? What was my message? I no longer knew how to present myself, nor how to present my project. Yeba told me about a concept I didn't know: the brand platform. Very quickly, she organized working sessions. At the end, everything was clearer. My Why, my How, my What, KARAMEE's values. I was finally able to speak with confidence. Talk to photographers, to my artistic director, to my community... With my own words, ready to embody my brand. I can never thank Yeba enough for this priceless gift.
Marie-Alice, Founder and Creative Director of KARAMEE
(Brand Strategy) -
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"I was lacking clarity on brand positioning and artistic direction. I always approached building a business from a very rational standpoint, but Yeba helped me shift my mindset to a more emotional and creative perspective. She helped me look inward. Though I had heard countless times about terms like 'brand platform' and 'manifesto', through her support, things finally clicked and I was able to build a platform which truly reflected the direction I wanted to take with my business." WHO SHE IS makes her approach unique. She has a rare empathy to help anyone become the best versions of themselves.
Jade, founder of OSOWA - Brussels
(Brand Strategy) -
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"At a turning point in my life, with a strong desire to launch a personal project, I needed an outside perspective to structure it all, especially from a business strategy standpoint. Yeba's perspective helped me realize that. I was able to bring my project to life thanks to her advice. Her curiosity about others and spontaneous generosity make her an excellent coach. "
Imane Skaljac, Artist @Neami.world - Paris- Croatia.
(Business Strategy) -
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“I was looking for my authentic voice. Through our mentoring sessions, I was able to identify a pattern in my style and follow that thread Yeba has a unique ability to see people's strength, analyse and understand the problem at hand. I feel the book recommendations The artist's way and Big Magic along with your sound advice really supported a new way of thinking about myself as not only a multitalented person but also as a brand.”
Jennifer Kolomoni, artists, stylist & Creative Director - Dubaï
(Mentoring)
Let’s bring clarity back
Work with us.
You’ve been working toward this for years, and you’re ready.
Ready to build a brand that feels completely you, turn your vision into real success, or step into your full power.
The time is now to make it happen.
> INQUIRE TO WORK WITH YEBA
> DOWNLOAD THE PRICING GUIDE
Sometimes you're so caught up in the hustle that you lose sight of where you stand. That ends soon. We are launching in September the Clarity toolbox. It’s our way of helping you reflect, realign, and get a sense of the depth and direction we bring to every project.