Clarity Changes Everything.

L’essentiel is a strategy studio that helps businesses and entrepreneurs create strong brands rooted in clarity, essence, and impact.

I'm Yeba, and through l’essentiel, I help you gain clarity on what makes you unique — and turn that clarity into a brand or business that reflects your purpose, tells your deeper story, and amplifies your voice with intention and for lasting impact.

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If you’re carrying something unique: a vision, a story, a project - you’re not alone.

And yet, in a noisy world where AI is rising, it’s easy to feel undifferentiated, unseen, or unclear about the next step in growing your business.


I believe that clarity changes everything: your voice, your brand, your business.

That’s why I created L’essentiel, my brand & strategy agency.
I’m here to help you:
- Find clarity and define what truly sets you apart
- Build strategies anchored in your essence and uniqueness
- Craft stories that resonate and convert
- Build a business or career that grows sustainably with impact.

Because building something that lasts isn’t about doing more.
It’s about doing what’s essential.

Let me show you how. 

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I created l’essentiel for us,
those who build with purpose.

Client Results

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Build a better career

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Love what you do

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Find fulfillment in work

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Client Results · Build a better career · Love what you do · Find fulfillment in work ·

  • "Working with Yeba has been a game changer for my brand. What sets her apart is her ability to unlock your own thinking—not impose hers—and her unique balance of strategic insight with hands-on implementation.What I especially appreciated was her unique balance of strategic insight and hands-on implementation. She didn’t just help shape the ideas; she followed through with tangible examples—language, visuals, and story structures—that made everything actionable."

    Bhupi, Founder & CEO, The Spanish Sandal Company - Los Angeles.

  • With my agency, I needed to reach the next level: more structure, better strategy, financial growth. Through our mentoring sessions, Yeba allowed me to have more clarity and sometimes simply a boost of confidence and determination. Our conversations always make me want to go further, to take myself more seriously, more than ever aware of the value of certain aspects of my business. Yeba's asset? Her expertise, her sincerity and her 'fierce' side as well. She knows how to sell and pitch efficiently, but with gentleness and kindness. She also has a great network that she can leverage, benefiting her mentees from her contacts or recommendations.

    Andrea Veka, Stylist & Creative director, founder of the Styling office - Brussels.

  • "I navigate in a very stressful, high-performing environment where making the right decision fast is required. Yeba has an amazing ability to decompose a problem, look at optionality and bring reflections to the next level. Our mentoring sessions have been so important in critical phases—I came out with more confidence and much more clarity on the path forward. She always brings a refreshing perspective and asks questions that are truly on point, making you reflect in the right direction. Thanks to Yeba, I have been able to make big steps in my career as she supported me at different key moments over the last 10 years."

    Caroline Grauwels, Partner at Bain & Company - Antwerp.

  • Yeba has this rare ability to reveal what's truly essential. She identified what made me unique - beyond just my skills - when I couldn't see it myself anymore. She's like a lighthouse in the turbulent waters of business. She always manages to bring things back to what makes it human, and that's incredibly healing. And most importantly, unlike so many others, she has the credibility of having built her own luxury brand. She doesn't preach authenticity just because it's trendy. She's actually lived through that delicate balance between profitability and integrity, and it shows. Yeba helped me not just find my voice, but amplify it. Thank you.

    Loris Colantuono - Storytelling consultant - Lausanne, Switzerland.

  • “I had the vision. But I didn't have the words. I no longer knew how to present myself, nor how to present my project. Yeba introduced me to the brand platform concept, and everything became clearer—my “Why”, my “How”, my “What”—and I was finally able to speak with confidence, ready to embody my brand..”

    Marie-Alice, Founder of KARAMEE - Brussels.

  • “I needed my personal values to be expressed through my high jewelry brand. I naturally reached out to Yeba because I trust her. What I hadn't thought of was that she would also give me names of quality suppliers and platforms that fit my small business budget, and which I still use today. I loved her very structured approach and listening skills. Her experience as an entrepreneur combined with her business experience is a real strength. The definition work we accomplished was very useful for creating a Brand Guide that reflected who I am. Today, I continue to evolve with the same graphic designer she recommended me.”

    Olivia Des Cressonières, High Jewelry designer  - Milan.

  • After I returned from a year of traveling in Asia, aligned but a bit uncertain about what I wanted to express in my new career as a coach & therapist. Yeba gently took me by the hand to explore, step by step, my possibilities. Her support, both concrete, strategic, deeply human and grounded, allowed me to find a clear direction, a promise in which I fully recognize myself. Yeba is a concentrate of intelligence, finesse and rare empathy. I recommend her wholeheartedly.

    Victoria Lipskier, Executive coach & thérapie narrative, Paris.

  • “I had the pleasure of working with Yeba on my brand platform. She created such a supportive and energizing environment that really helped me establish the foundation of my positioning. I loved her professionalism and how genuinely she listened. I'd definitely recommend Yeba to anyone looking for thoughtful, structured guidance that's delivered with such care - she really knows how to move your thinking forward.”

    Nina Baka, Wealth & Finance expert and coach - Paris.

  • "I was lacking clarity on brand positioning and artistic direction. I always approached building a business from a very rational standpoint, but Yeba helped me shift my mindset to a more emotional and creative perspective. She helped me look inward. Though I had heard countless times about terms like 'brand platform' and 'manifesto', through her support, things finally clicked and I was able to build a platform which truly reflected the direction I wanted to take with my business." WHO SHE IS makes her approach unique. She has a rare empathy to help anyone become the best versions of themselves.

    Jade, founder of OSOWA, Brussels.

  • “I was looking for my authentic voice. Through our mentoring sessions, I was able to identify a pattern in my style and follow that thread Yeba has a unique ability to see people's strength, analyse and understand the problem at hand. I feel the book recommendations The artist's way and Big Magic along with your sound advice really supported a new way of thinking about myself as not only a multitalented person but also as a brand.”

    Jennifer Kolomoni, artists, stylist & Creative Director - Dubaï

  • "I announced to Yeba the release of my latest book, and she naturally worried about its visibility—and therefore mine. 'Don't you think we could design an online strategy to put you in a position to find a publisher in Paris?' What's brilliant about Yeba is her power of conviction. Her clear communication and willingness to adapt to my personality were decisive. With considerable patience, and always with a smile despite having a very strategic mindset, she managed to get me moving in the right direction, sparking in me the desire to better showcase myself. She helped me gain confidence and approach my writing career more professionally. I had the feeling that our worlds were colliding in a burst of laughter—a different perspective on an artistic pursuit that's also an economic endeavor."

    François Filleul, Author - Brussels.

  • "I was talking to Yeba about my struggles to improve my marketing and expand my clientele. While we were discussing, she ended up presenting Ndozi from an angle I had forgotten. She told my story with such sincerity and emotion that I was moved to the point of shedding a tear. She simply reminded me of who I was, where I came from, and made me understand that I shouldn't sacrifice my story to attract more people, but on the contrary, invest my whole heart in it and be precise to awaken interest. That's when I decided to highlight Congo more, but in a more targeted way with Pointe Noire where I grew up. Yeba not only guided me, she acted like a big sister to me."

    Shelly - Founder & Creative Director at NDOZI - Brussels.

  • "At a turning point in my life, with a strong desire to launch a personal project, I needed an outside perspective to structure it all, especially from a business strategy standpoint. Yeba's perspective helped me realize that. I was able to bring my project to life thanks to her advice. Her curiosity about others and spontaneous generosity make her an excellent coach. "

    Imane Skaljac, Artist @Neami.world - Paris - Croatia.


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